π¨βπ« Welcome to Digital Media Analytics 101
First lesson: βͺ
π Likes don't matter. β¬ βͺπ Engagement or shares matter very little. β¬ π Comments? Meh. βͺπ Video views? Nope. β¬ βͺ
The only metric that matters?β¬ βͺ π Customers. π¨πΌβπ³π©βπΎππ½β¬
Don't let some smart digital media person convince you otherwise.